Sir Jim Ratcliffe urged to 'end war on season ticket holders' as Manchester United Supporters Trust call for 'major reset' in strongly-worded statement

Sir Jim Ratcliffe has been urged, in a strongly-worded letter from the Manchester United Supporters Trust, to "end war on season ticket holders".

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INEOS have implemneted cost-cutting measuresHave also overseen mid-season hike in ticket pricesFans calling for rethink and a new map for the futureFollow GOAL on WhatsApp! 🟢📱WHAT HAPPENED?

Britain’s richest man has, after seeing his INEOS group acquire a stake in the Red Devils that grants them control of football operations, been busy implementing cost-cutting measures since filling a seat on the board at Old Trafford.

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That process has been widely condemned, by supporters and former players, with United’s hierarchy accused of ripping the heart out of the club and passing ever-growing debts on to a loyal fan base that has been given little to shout about on the field of late.

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MUST are now calling on Ratcliffe to implement a "major reset of relations between fans and the club", citing “performances on the field amongst the worst in decades”. They are reacting to mid-season ticket price hikes, with the threat of more to come.

Getty Images SportWHAT THE SUPPORTERS TRUST SAID

Ratcliffe and Co have been told that bold decisions are being made at the "worst possible time", with part of the angry reading: "As you consider forthcoming decisions on match ticketing policies and pricing, we urge you to pause and carefully reflect on the timing, potential consequences, and long-term impact of any major changes.

"Judging by your own public comments it seems you may have come to the conclusion that ticket pricing and policies are in need of a major review. However, we strongly believe that now is the worst possible time to implement significant changes. With the team struggling on the pitch and fan sentiment already at a low ebb, we all need to pull together to lift the team’s performance, not risk deepening divisions or creating further dissatisfaction."